Mizmo, Inc. was founded in 1998 by a group of lifelong fishermen from Northeast Arkansas. Together, the Mizmo team has over 100 years of fishing experience & over 30 years of experience in the design and production of fishing related products. These years of experience, along with years of tournament fishing, have helped make the staff at Mizmo one of the most knowledgeable in the industry. The Mizmo staff has been field testing their products for years, proving, time and time again, the fish catching potential of each product before it is offered to the public.
" We can honestly say "Mizmo - Knows Fishing". One of our main goals at Mizmo, Inc. is to increase the sport of fishing and to pass the knowledge we have gained over the years on to as many anglers as possible. Our staff has proven techniques for just about every imaginable fishing condition, regardless of water temperature, water color, time of year, lake structure or any other determining factor fishermen face." - Jimmy W. Cox, President
Much of the information the Mizmo staff has emassed is readily available in the "Fishing Tips" section of this website. A ton of general information is located there, information like how to Carolina rig or how to drop-shot for suspended, inactive bass. Specific questions may be submitted to the Mizmo Pro-Staff through the "Pro Staff" pages. The Mizmo team will do its best to provide quick and, hopefully, useful responses. The entire website is designed & dedicated to helping anglers catch more fish!


When the research team at Mizmo, Inc., developed their revolutionary fish attractant - " The EDGE", they knew they had created an attractant unlike any other on the market. " The EDGE" was field tested and proved time and time again to increase strikes and holding time; two things that definitely help anglers catch more fish. It does so by turning an ordinary plastic bait into part of a fish's everyday diet, primarily other fish. Mizmo has processed a special selection of bait fish into a truely unique fish attractant. This deadly mixture is &quotThe EDGE". When we added &quotThe EDGE" to our extensive line of soft plastics, the good got better and the better got best! Since &quotThe EDGE" smells and tastes just like fish, when a bass takes it in its mouth it DOES NOT LET GO! "The EDGE" has now been on the market for almost 5 years & the letters keep coming from anglers all over the U.S., Canada & Europe confirming what we already knew; "The EDGE" catches more fish!
"Got a chance to test out one of the Mizmo tube jigs a few days ago down in the marches of Louisanna and with unbelievable results. 11 bass in just a couple of hours on the June bug/chartreuse color. In fact, the 3rd and 4th cast both produced fish. Other baits were tried with no luck and after switching to the tube they tore it up. They love this thing and they hit it hard and do not let go. It is perfect for fishing holes in grass beds, either Texas rigging with a small slip sinker or adding a split shot or 2. That "Edge" stuff you have does the trick!" --- Tommy A.
This & many others like it are common. Mizmo, Inc., is proud to pass this exclusive development on to other fishermen in every bass lure that we sell. It is also available in the new Earth Tone crappie tubes. Try it once and you'll agree, &quotThe EDGE" catches more bass. &quotThe EDGE" - just another reason why we say, &quotMizmo - Knows Fishing !"



Mizmo, Inc.'s home office is located at 3221 Shelby Dr. in Jonesboro, AR. Mizmo was incorporated in the summer of 1998 and has since expanded into Mexico with Mizmo Bait Company Mexico, located in Victoria. Our Mexico operation has recently expanded into a state-of-the-art 15,000 sq.ft. production facility. Mizmo began production in October of 1999 with basically two lines; the 1 1/2" crappie tubes, called Specs, Dusters & Tracers, which currently consists of over 80 color combinations, & the 4" bass tubes, called Big Boys, available in over 70 colors. Since that time we have expanded our line to include tubes for just about every application imaginable - from the 1" Mini to the 5 1/2" Grande. Our mission is to become the leading supplier of soft plastic lures in the world. In keeping up with this mission, Mizmo has announced 5 new lines of soft plastic, the 4" Grub, the 6 1/2" Lizard, the 4" Shakey Worm & the just released 4" Diamond Craw & 5" Quiver Stix. Mizmo has also branched out in the tube accessory line with the Insider 100% Weedless Jighead, the Thunder Rattle, the Clipper Weight & four sizes of crappie leadheads. These new lines are made with the same high standard of quality and attention to detail as our tube lines. Mizmo's commitment to research & development has made us one of the fastest growing organizations in the fishing industry. We have developed a new production process which increases productivity, giving Mizmo a lower cost of labor. We then take these savings and put them back in the product giving anglers more durable and more vibrantly colored plastic lures at standard market prices. Please visit our online catalog to view our full line. Mizmo plans to expand its product line in the future to include a wide variety of fishing lures and supplies, as well as other outdoor sports related products. Please submit any product ideas through the Mizmo "Contact Info" page.
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